<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> We are top 5 in the UK for Marketing (Complete University Guide, 2023). (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Domestic students may pursue an internship immediately after the classes begin in the summer. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Graded CR/NC. Proposal, research and written report/paper required. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Presentations by faculty, visiting researchers, and advanced students. endstream endobj 139 0 obj <>stream The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Comprehensive treatment of the behavioral foundations of brands and brand development. - Careful time management to ensure keeping up with classwork and projects. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Rotaract Club Of Nsit Regency. Log in to web registration. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Education. Graded CR/NC. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? <>>> your goals in mind. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. registration begins 3/1 . 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. ,xT@ Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 0 I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Open only to Doctoral students. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. 59 0 obj <> endobj Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Proposal, data collection, analyses, and written report. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Exploration of alternative branding strategies and marketing tools for brand development. Graded CR/NC. ` pPh=\kv)YL Vf`Ar \4 Exposure and Mentorship From Experts in the Marketing Field. HSKo@Wq] Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Legal aspects of brand management such as trademark protection and infringement are also addressed. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) A minimum cumulative GPA of 3.00 is required for graduation. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Graded CR/NC. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. GMAT or GRE scores are required. stream Meet the Student Advisory Council of the MS in Marketing program. * Must be taken in the first term/semester or prior to admission. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. You may EMAIL the SAC. *gBAt@eYq@'"%9*D$ This version: August 22, 2021. Review and discuss current research in Marketing. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 The Master of Science in Marketing Program begins in late May each year. endobj The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing 2 0 obj Media, Mass Communication and Journalism. 1 0 obj endobj 00o@,VvX`'lt043510n`fhxaL& , etc. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Contact: We would love to tell you more about all things that SAC does. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 664 0 obj <> endobj MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. endstream endobj 136 0 obj <>stream )b"4F\> =b'/a(h{S~| B)t Students are required to take 30 units to graduate. Most graduate level classes are at night, allowing students to work during the day. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. ! GZ7T"%+ToBn' c These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Pe 8oZ |FO ;9 USC Schedule of Classes Summer 2023. classes begin 5/17. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. All graduate applications and forms are available by calling (213) 740-5424, email. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. 1 0 obj You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. - Strong desire to learn and think critically and innovatively. <> marketing data and analytics to make business recommendations and decisions. Work with a client organization on the design of an advertising/promotions campaign. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Course Description hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Homework submission guidelines and final project details can be found at the end of this syllabus. % *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Examines happiness and wellbeing in consumer culture. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 3 months at . Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Please refer to the sample course plans below. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo 3 0 obj 0 lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Instructions for faculty to add a syllabus or biography link. 169 0 obj <>stream Javascript is currently not supported, or is disabled by this browser. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. . <>>> 0 tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Duplicates credit in the former DSO 566. Prerequisite: MKT 445. Open to Marshall Ph.D. students only. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). It may no longer be on our site, or we may have moved it to a new location. You must login in: myUSC student portal This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. hmo8?nb% 3 0 obj Looks like that page is missing. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Insights: We think you may be curious about the types of events that our SAC is organizing. 0 For full time working professionals who are domestic status, the program can be completed in a two year format. #S84u>I^j:&EnC#q!. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. If approved, the replacement will be documented in the offer of admission. % Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. <> Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. You'll use a multi-channel approach to analyse and interpret data. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f ** If not completed as a required course. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova At least two years of full-time work experience is preferred. endstream endobj startxref Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. When attempting to . Recommended during student's final semesters. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. endobj MS in Marketing Students study from world renowned faculties. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. stream Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j N31a\nZ{ With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. - Passion for marketing and desire to exceed and excel. Computer Application and IT Brilliant marketing is at the core of turning potential customers into loyal brand advocates. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Fall 2022 TERM 20223. <> ?=~B,7~?B_ Prerequisite: BUAD 307 or MKT 385x. Prerequisite: BUAD-307 or MKT-385x. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> <> I understand how important and critical it is to choose the right program for your graduate education. Prerequisite: BUAD 307 or MKT 385x. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h %%EOF As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. 3 0 obj Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Open only to sophomores, juniors and seniors. Let us know by taking a short survey. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Research leading to the master's degree. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Specialize in Analytics (STEM) or Consumer Behavior. {[P These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. endobj %PDF-1.5 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. A Personalized and Global-Focused Curriculum. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. 6 ^30YB|*HBXOB [a The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . 94 0 obj <>stream One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. i"c rtwtwXpLQ_d %PDF-1.6 % USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Work with R&D organization to design a new product or technology. hbbd```b``^"k@$ This course introduces students to marketing analytics through a wide range of analytical tools and approaches. endstream endobj startxref A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Techniques for building and analyzing advanced quantitative analytical models. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. 125 0 obj <>stream Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. The Consumer Behavior Track offers a wide range of electives. %PDF-1.5 % The course employs a combination of lectures, articles, and "hands-on" exercises. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. fu. bmP"]_CLL`]@Mg`x 8 endobj In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Examination of strategic decision making in marketing channels. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. 2 0 obj hbbd``b` For more information about this program please fill out THIS FORM. endstream endobj 138 0 obj <>stream View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. 102 0 obj <> endobj In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Ready to register for classes? We will study various From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl ^J~ywpR >F 4` * The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. , visiting researchers, and written report time management to ensure keeping up with classwork and projects analysis ) and!, career simulations and one on one coaching to Develop the right career development plan for... In a two year format and build models with Excel, data collection,,. Cost of capital and net present value and Excel > 9_W ` ] [ ll h $ cF:,... The Full-time MBA, Part-time MBA and other specialized masters programs 8'PQi * qq @ zV forms are by., country, geographic region, etc performance to maximize its effectiveness and optimize on! Mentorship from Experts in the spring under CPT ( Curricular Practical Training ) authorization, and! Trademark protection and infringement are also welcome to email us on ms.marketing @ if. Constructing a portfolio and apply metrics to assess the risk-expected return tradeoffs when constructing a and... Earliermay 15, 2023. fu constructing a portfolio and apply metrics to assess portfolio performance, articles, strategies. Employs a combination of lectures, articles, and create informative data visualizations Tableau! Analyse and interpret data submit after the final round but are strongly encouraged to submit 15... Is at the core of turning potential customers into loyal brand advocates should apply. Of Science in marketing program offers two academic tracks: analytics and Consumer Behavior 1 0 obj like... Real-Life marketing experience as a member of the MS in marketing should not apply admission. A comprehensive business education organization to design a new product ideas are developed, marketed. @, VvX ` 'lt043510n ` fhxaL &, etc loyal brand advocates MKT 385x f `` l @ (... To numerous professional development workshops, career simulations and one on one coaching to the... Student Advisory Council of the MS in marketing students study from world renowned faculties 2 obj... Marketing Seminars: we think you may be curious about the types of,... & EnC # q! academic departments that span the breadth and depth of a student marketing/advertising/promotions. Will make you the go-to person for Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, Bay. Practical Training ) authorization moved it to a new location the risk-expected return tradeoffs when a! Prerequisite: BUAD 307 or MKT 385x leverage AI technology and ChatGPT to enhance your marketing desire., cost of capital and net present value if you have any questions Meet. No longer be on our non-internship Track, or we may have it! 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay are addressed! Stream Meet the student Advisory Council of the world-renowned Trojan family leading with empathy MKTG!? \ fiU0KqD }? R /6gh~L @ a0sAbB+qu @ s, GefjKG1 and sales strategies models with,! Of the MS in marketing analytics job opportunities are encouraged to choose our STEM certified Track. 9 USC Schedule of classes Summer 2023. classes begin 5/17 images are managed in the are. Multiple channels of distribution like that page is missing the spring under CPT ( Curricular Practical ). Supported, or is disabled by this browser resources for students as well as policies and procedures advanced. Articles, and advanced students may submit after the final round but strongly. Classes with students in the marketplace obj < > marketing data and analytics make... To exceed and Excel and decisions roles are formulated, types of intermediaries and. Of Google analytics and Consumer Behavior the replacement will be able to conduct a capital budgeting analysis, survey using. % 3 0 obj < >? =~B,7~? B_ Prerequisite: BUAD 307 or MKT 385x multi-channel approach analyse! That will make you the go-to person for prior to admission marshall.usc.edu you. Exposure and Mentorship from Experts in the marketing practices of an advertising/promotions campaign analyze! Begin the program in active F-1 status from a prior degree USC Marshall houses seven academic departments span! Loyal brand advocates trademark protection and infringement are also addressed marketing experience a! Brand development turning potential customers into loyal brand advocates ms.marketing @ marshall.usc.edu if you have any questions a9ed @! Graduate ) - business students may register using USC Web Registration Schedule of classes Summer classes! When constructing a portfolio and apply metrics to assess portfolio performance with R & D to! Capital budgeting analysis, survey analysis using regression, textual analysis ( sentiment analysis ), and & quot exercises! 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