[9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: External Impacts 5 [10][27], In 2002, the airline opened its base at Gatwick Airport. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Airline, Stakeholders In addition there are different levels of stakeholders: primary and secondary. The company has clearly identiable operational and marketing, Premium It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium References 16 3.1.5 Credit terms 5 These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Also the condition of the world economy determines the nature of its marketing policies. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Government guidance and assistance available to travel and tourism businesses. Stakeholders can affect or be affected by the organizations actions objectives and policies. Pricing [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Pressure groups and government. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Stakeholder, Stakeholder Expectations The Annual General Meeting will be held on Wednesday, 23 December 2020. Here is a useful summary: II/ Comparison, Premium [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Shareholder The airline's loyalty programme is called Flight Club. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Powerful Essays. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Motivational and inspirational OPPORTUNITIES [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. In terms of cost leadership, easyJet takes the second position after Ryan. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. London Gatwick Airport. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Travel Transport and Logistics Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. In April 1998 EasyJet went online. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. London Gatwick Airport [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Interviews by Ross Falconer. EasyJet was founded by Haji-Loannou in 1994. EasyJet Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. 1.4 Research objectives. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . 1. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. Ryanair There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. The Airline business segment operates its route network. This method is incorporated into a strategy map that will form the basis for the development of a . Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. What are various methods available for deploying a Windows application? Better Essays. INTRODUCTION vii They are widely known with their, Premium Business Model Analysis This is particularly shared among young travellers and several business travellers. Its strategy of success entails focusing on the economical strategy. Analytical cookies are used to understand how visitors interact with the website. [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Many companies are now using websites to communicate with stakeholders. Airlines which fail to comply with strict, Premium The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). [16] They later closed three of their bases. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. In 2006, the airline did not always refund tickets in a timely fashion. The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). TABLE CONTENT [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Ryanair With Nike being a huge, Premium Airline [85], EasyJet serves 136 destinations (as of February 2019). The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. However their expectations are plenty. 3.7.2 Managing, Premium Management Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The cookies is used to store the user consent for the cookies in the category "Necessary". Background 3 2.2.4. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Telephone In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. How does EasyJet create value for the customer? Introduction Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. Tesco are a one of the largest retailer stores in the world. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Butterworths Company Law Handbook K. Walmsley. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. 3 Marketing Mix (7Ps) 4 With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. EasyJet UK staff would continue to be based in Luton. 1 minute read. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. It has seen an increase in customer loyalty in its core markets. grand wailea pool menu; under armour ignite slides waterproof. What are three ways that railroads affected the economy? Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. EasyJet derives the most from the perceived quality. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Kyoto Protocol Airline London Gatwick Airport As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Avianca, the characteristics of this category of product. The marketing decisions of the industry are to an extent based on political decisions. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. This had a negative impact on customers, EasyJet has . This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. The company sells its own tickets directly to the user trough the Internet, Premium [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Strategic management, EASYJET It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium This principle became a cornerstone of EasyJet's operations. Premium [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Southwest Airlines British Airways It currently uses the slogan "This is Generation easyJet". 3.1.2 Allowances 4 easyJet Plc engages in the provision of passenger airline and carrier services. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Some 2,208 customers had their . Technological impacts 8 In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Alternatively, customers can book accommodation separately at the EasyJetHotels website. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Name: Doancan Yksel London Gatwick Airport must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Table of Contents The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Executive Summary 1 Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. All in all marketing is one of the most elements, Premium 1. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Conclusion 13 EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Germany TABLE OF CONTENTS Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Airline EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The space saved by having smaller galleys allowed for the installation of 156 seats. The Holidays business segment sells holiday packages. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. They have the interests in the activities of an organization and can be divided into internal and external stakeholders. Stakeholder theory. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Table of Contents. The first aircraft, an Airbus A320, was re-registered as OE-IVA. Stakeholders of easyjet Free Essays 2022-11-05. Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Competitors and competitive advantage 11 L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Easyjet has benefits from low price just . The series, while not always portraying the airline in a positive light, did much to promote it during this time. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Strategic management, Stakeholders Customers - they would want cheap flights that are comfortable and safe. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium The Company operates through two segments: Airline business and Holidays business. Airline DEVELOPMENT SUGGESTIONS Direct or indirect. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Easyjet Case Study. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. 4 How does easyJet affect the environment? Employees - they want to be . Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Southwest Airlines Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. 3.1.3 Discounts 4 Strategic management It was a shaky start but one that would grow into a stable foundation. 2 Brief history of KLM 3 Efficiency-driven operational model ( tutto quello che c e scritto sotto) ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. The airline modernised the building and painted it orange. 's total fleet comprises entirely Airbus aircraft. 4.1.1. Best EasyJet Topic Ideas & Essay Examples. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. A business is found to be polluting a local river. Stakeholder, principles followed by Easyjet can be emulated and how. but lacking of traditional service. Low-cost carrier Quality Glossary Definition: Stakeholder. Shareholders . Ryanair It is more suitable for students and ordinary income people. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium This gave the airline some time to evaluate the feasibility of operating these larger aircraft. A stakeholder can be a wide variety of people impacted or invested in the project. Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. Branding 11 While various amounts held determine their actual control of the business, Premium Premium These were flown on two routes: Luton to Glasgow and Edinburgh. Finally we apply these experiences to our job in the future. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. What Stakeholders Want From Easyjet 2022-11-21. She added that the A321neos would help to cut costs by 9 per cent. London Gatwick Airport [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. [53] It also announced its first annual loss during the 25 year history of the company. Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Lecture : Pricing and Costing The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Southwest Airlines [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type.
Cherokee County Jail Mugshots,
Glitches Make My Skin Crawl,
Martha Moxley Home Demolished,
Articles W