We find that real fruits, veggies, and juices just taste better.". And so we are rolling out this fall, what were calling it, our Inspire Better, right? Provide product innovation and innovation in general. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Atlanta, GA 30338 Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. And theyve been able to do that, which is increased our average unit volume many, many times over the years. The initial investment ranges from $246,500 to $580,500. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Related Posts. What was your plan for the first 90 days? Call now and speak to a franchise development leader. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. In this role, he is responsible for the brand's strategic vision and overall franchise performance. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. And I dont think enough people know that you can go off script to substitute or to take out, etc. 2~10() . So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. 1117 Perimeter Center West, Suite W200 Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. What were the one or two unique challenges that you faced upon taking over as CEO? He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? I was 11 years old when I got my first job washing dishes at my fathers restaurant. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Occhiogrosso: How do you feel about franchise advisory councils? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. We have very dedicated franchisees that just go out there and drive the business every day. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. *$1,009,803 System Wide Average Net Revenues. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. charles watson tropical smoothie cafe. And those are the most important things that I do.. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. How do you see the company moving forward? Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. So I actually see myself very much like our consumer who wants to make better choices, but you know what? From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. *. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Mark serves on the board of the Institute of Certified Franchise Executives. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. It was not possible for me to get involved in every project so I had to learn to let go and delegate. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? So again, I mentioned earlier menu innovation. Join our Franchise Family. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . I think they can be used throughout the day and utilized in guests diets. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". And so I think thats only going to fuel our continued growth going forward. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. And we actually drove our comparative sales versus 2019 by 7.5%. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. which of the following is not characteristic of groupthink SPEED Management can grow a company without having to invest too much money, and . 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . And so the way that they impact the communities where they operate is a really big part. What is the mission and goal of the company over the next few years? Outside of smoothies, whats the top-selling non-smoothie product? Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. 1117 Perimeter Center West, Suite W200 In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Mark serves on the board of the Institute of Certified Franchise Executives. However, I ended up a punter at Cornell. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Yes, we have some great products on our menu that weve crafted, but you can go off script. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. 13, 2021, 08:36 AM. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Right next to that is our relationship with our Franchise Owners. final four 2022 euroleague tickets. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Your results may differ. Show all. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . In this role, he is responsible for the brand's strategic vision and overall franchise performance. Watson:"I wanted to further instill a franchisee-first mentality. So that would be my thoughts. This process only helps our individual franchisees and their bottom line, respectively.". Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. We want to capture both the head and the heart of our consumers. I may have been, in fact, the person responsible for awarding them a franchise! Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Charles Watson, CEO Corporate Address . This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. The company's goal is to . Tropical Smoothie Caf works to keep its momentum. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. One of the biggest expenses seen in the income statement is $12 million spent in . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. So were a brand thats going to be close to pushing a 3:1 investment ratio. The role employees play in setting the customer experience in the restaurant. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. 770-580-2333 All of this information may look daunting, yet . I think the biggest shift will take place for those restaurants that can't be open right now. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Weve been in partnership with them for over 10 years now. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. For many, many years, its been the Bahama Mama. The offering is by prospectus only. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. A presentation for a board is focused on very different things than a franchisee roadshow. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. So theres a lot of involvement. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. in December 2018. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And drive their economic engine. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. 770-580-2333 Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. . I lean into that so that our employees can feel good about what they do.. Other common Tropical Smoothie Cafe email . As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. We gathered that feedback and used it to set goals and action plans for the company. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Was it a pleasant surprise, expected, or was it a bit of both? I think the world would be a little bit of a better place if we all kept that in mind. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. It is for information purposes only. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. What is something you wish more people knew about the chain and its products? And the digital guest experience is another way for our customers to use us. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. He was previously. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Then I was our chief development officer and Ive been our CEO for about three years now. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. By Jonathan Maze on Jan. 24, 2019. Its the high quality ingredients. Jan 2010 - Nov 20155 years 11 months. So just one shy of 100. Mr. Watson was appointed the CEO position of. This process only helps our individual franchisees and their bottom line, respectively.". Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. And was one in place already? Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Here's how CEO Charles Watson did it. And provide technology.. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Watson:"We were in a good place! For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. That ultimately is our vision for Tropical Smoothie Cafe. Tropical Smoothie Cafe. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. A veteran hospitality professional . We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. Right now we have a BLT quesadilla. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Atlanta, GA 30338 Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Complete the form or call. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Jul. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup .
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