Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Charles is an aspiring makeup artist from New York, who has amassed more . The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Love the idea of contouring but don't know where to start? In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" SPOILER, I looked sickening. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Already a subscriber? improve functionality and performance. It has to stop. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. pic.twitter.com/088HlYBjQI. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. The monochromatic eye look is absolutely gorgeous. Hear about special editorial projects, new product information, and upcoming events. Real news, real hope. Follow TODAY.com writer Scott Stump on Twitter. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. GET THEM HERE! Help keep The Christian Post free for everyone by making a one-time donation today. Is Skin Cycling the Secret to Better Skin? Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Get ready for some exciting news. Are gender roles relaxing inthe world of makeup? CoverBoy! Did You Hear "Did You Lotion" Growing Up? "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. User Agreement and Privacy Policy and Cookie Statement and Charles expressed his excitement for his new gig on his Instagram and Twitter. Willam wears Coverboy Lip Varnish in TruBlu. TikTok has declared the white eyeliner is back. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. 2023 Cond Nast. You do you, yknow?". Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Blueball is a vibrant true blue packed with silver star-shaped glitters. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Its basically the same thing," Willam tells Elite Daily. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. unless you renew or Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. The TikTok-Viral Dyson Airwrap Is Back in Stock! Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. "I'm aware of the other drag artists with makeup lines . Photo: Courtesy of Coverboy. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. Ad Choices. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. A weekly digest of Monitor views and insightful commentary on major events. log out. "Just wrapped another great CoverGirl shoot. By subscribing to this BDG newsletter, you agree to our. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Vote for your favorite beauty products now! Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Crypto Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. For an optimal experience visit our site on another browser. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. The model also addressed men profiting off her body. A weekly update on music, movies, cultural trends, and education solutions. In the company's 55 year history, there has never been a male star in one of their campaigns. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Were run by a church, but were not only for church members and were not about converting people. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Use of this site constitutes acceptance of our Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. All rights reserved. And if that means shopping COVERBOY, then hey, it's a win-win. or call us at 1-617-450-2300. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. The three most recent Christian Science articles with a spiritual perspective. Red flags that you're dealing with a man-child. 2023 BDG Media, Inc. All rights reserved. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. James, who first earned. Or feet. We want to bridge divides to reach everyone. James Charles is no exception. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Ad Choices. I've Been Single for 8 Yearsand I Blame My Makeup. Easy, breezy, beautiful CoverBoy? This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). We change lives. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Gem is magenta pink base with chunky, iridescent octagonal glitters. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Take our 'parent company' quiz! new eczema treatment 2022 australia . On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Of course, Willam's been beating his face for ages. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? You read that correctly: The newest CoverGirl is a boy. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Science Monitor has expired. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. "If you put [on] just a little, it will enhance the beauty of your eyes.". We know that theres been an increased awareness of queer and trans people in our popular consciousness. All Rights Reserved. We are trying out Willam's new line of makeup Coverboy. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. To make each of them even more personal, the collection also features two glossy lip toppers. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. ', This website uses cookies to "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Log in to hide ads. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. And we shall see what I would look like if I suddenly sprouted blue eyelashes. Charles retweeted a few supportive messages himself. At the age of 17, Charles is breaking boundaries and doing it in style. The end of gendered toys? Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. You read that correctly: The newest CoverGirl is a boy. We may earn commission from links on this page, but we only recommend products we love. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. If you have questions about your account, please Get stories that empower and uplift daily. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. "It just feels like something you want to wear.". I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! And the first male face of Covergirl brand. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. The Duchess of York casts "no judgment" toward her nephew. User Agreement and Privacy Policy and Cookie Statement and Goldie is a golden base with green undertones and holographic glitter. James Charles is no exception," the beauty brand said in a release. Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. And so are five other '90s tattoo styles. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Business, Economics, and Finance. R.I.P. Who owns Gatorade: Coke or Pepsi? Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Use of this site constitutes acceptance of our Our work isn't possible without your support. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . After DragCon, COVERBOY will be available on shopcoverboy.com. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. retailers. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. We can't let our kids get brainwashed like this," Benham said. Who is the 17-year-old YouTuber? In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. subscription yet. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. But never has it featured a man. The Mally. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? ?? The singer reveals how grueling life was on the road. Return to homepage. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Your California Privacy Rights. Beyond fear, beyond anger. All rights reserved. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." 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And that influence is powerful. "I went from coloring books to my face. Hmmm well that joke is ruined, but who cares! Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. The Monitor is a peculiar little publication thats hard for the world to figure out. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year.
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