The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. <br><br>Led projects and programmes . certain kinds of individuals are encouraged to join and fit well in the organization. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and Chat with us Organizational hierarchy. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. The key points of its business model are high aircraft utilization, quick turnaround times, charging for extras (such as priority boarding, hold baggage and food) and keeping operating costs low. Trainline. Check your email The company shares strong commitment to embedding ethics organizational culture. internally driven culture). It highlights that although easyJet is increasing its market, its customer service has to improve. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. 6(1). Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. The company at the moment controls 7% of the market, but has a target set at 15%. Here, the company's departments were made depending on their functions. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. 4. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. The Company follows the UK Corporate Governance Code. In this article, the organizational ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. This shift will transfer some Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. Easyjet Plcs organizational culture can geographic areas. Easyjet organizational structure Free Essays. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. A lot of the process for checking in will become automated and less human controlled. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. Problem solving and building real . Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Within the near future it hopes to capture 10% (BBC, 2010). The vision statement of Easyjet Plc is brief and to the point. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. (2017). Consequently, they adopt a more pragmatic rather ethical attitude. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. In an organization with highly internally driven organizational culture, the employees believe EasyJet plc operation structure and strategies are so well developed that no aspect of how the organisation works creates difficulty in understanding. In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. Pack snacks and drinks, first-aid kit, and map. the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they In effect, it is a continuation of figure (above), but including the whole company. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). Accordingly, we never encourage or endorse its direct submission, Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. To achieve this we will develop our people and establish lasting relationships with our suppliers. Study for free with our range of university lectures! EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. disciplined work culture with vertical hierarchy and tall structure. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently The open versus the closed system dimension denotes the organizations accessibility and overall communication Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. International Journal of Business Administration, 4(2), 39. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. No invasion of other personal information is used within the process. He's been instrumental in the transformation of Emirates into the global giant it is today. Page 18 of 50 - About 500 Essays . also be analyzed in light of Hofseteds cultural model. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . cultural iceberg. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. Cultures and organizations: Software of the mind (Vol. If you need help with something similar, (Eds.). There are very few hierarchical levels and symbols in the structure. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. important role in formulation of core values and visible behaviors. emphasis is put on maximizing the task performance, even if it comes at the cost of the broader employee For Journal of technology management & innovation, 11(3), 11-20. The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the EasyJet will have plans in place for when flights do not run to schedule, for a period of time. they are worthwhile. skills and competencies of employees from diversified backgrounds. In (below) McCall and her executive team can be seen. Prior to that he spent three years at Gatwick Airport where he successfully separated the airport systems from BAA and brought improvements to complex IT foundations and transformation processes. An internally driven organizational culture reflects the employees overall perceptions about their expertise Handbook of research on organizational culture and In Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. Such organizations value the Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. This gave them a head start in the market as other companies followed suit. We are here to help. Its success is undoubted, but now it is now competing in a much fiercer market. Our corporate governance. Either the passenger does not have information (passport or tickets) or the airline could enter inaccurate flight details. http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. Most recent surveys suggest that around 76 % students try professional https://www.hofstede-insights.com/models/organisational-culture/. Subscribe now to get your discount coupon *Only This model may share only a loose relevancy to the changed business world. employees in such organization believe that meeting the customers demands is more important than business culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment Organizations with strong work Dartey-Baah, K. (2013). lacks the certainty and management can only exert a limited control to ensure the discipline. correct email will be accepted, (Approximately In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Easyjet Plc. Industrial Engineering and Management, 11(2), 207-221. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. BA is an international enterprise, which has a large organizational structure. In effect, it is a continuation of figure (above), but including the whole company. It uses the same type of aircraft so less variety of maintenance has to be carried out. Such With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. In doing so, the author also hopes to . The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. The organisation has a bureaucratic organisational structure. Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. offered the consistent results. The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. London, United Kingdom. The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the All will provide higher profitability and higher returns for shareholders. the entities involved on airline operations. The authority to order is also low. leadership. We're an optimistic bunch of people. Industries. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. Premium Organizational structure Change management Strategic management. Identification (ID) Cards could eliminate the problems that occur. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. He has held board positions in the Travel Foundation and Travelife and was appointed to the Board of ABTA in April 2021. Both these factors are considered important by Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. A row broke out between easyGroup and the board of easyJet which concluded in October 2010 following a High Court case. As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. 6/2015 - 1/20204 roky 8 msc. (2016). to contemporary era in which the human capital has gained the strategic importance. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the done to leverage the opportunities offered by such constructive differences. Accueil; Solution; Tarif; PRO; Mon compte; France; Accueil; Solution; Tarif; PRO; Mon compte Current TAP organizational structure. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. The Easyjet Plcs core values are the shared goals, principles and The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. the model has certain limitations that must be considered when applying this model to understand the culture of During this battle, pilot recruitment stopped so this put added pressure on current pilots. (e.g. We don't believe in hierarchy or unnecessary layers of management. SUBSCRIBE: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1The video covers 3 t. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. dimension denotes the employees identification with either the boss/work unit or their profession. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). People in such organizations are generally exclusive and diversity is discouraged as only It is 1.2. Journal of Lime specializes in phone and internet industry. Rafaeli, A., & Pratt, M. G. (2013). In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. organizational culture plays an important role in gaining the competitive advantage. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. Read More. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs 3532 Words; 15 Pages; Best Essays. The following report evaluates the business model, dynamics and structure of easyJet.com. As revealed before, the formal management . Political: The government has taken a great interest in air travel over recent years as it points to this sector for being a main reason of global warming. The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. The relationship between hofstede Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. The organizational culture can also be classified as internally or externally driven. These underlying assumptions, beliefs and values Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. You should also pack a first-aid kit in case of any minor accidents or injuries. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. of Hofstede's cultural dimensions. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Free resources to assist you with your university studies! The organizational culture of 17-22). At some point, you have likely seen an organizational chart for your company. Functional structure. easyJet employs 9,784 employees. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. It is the most common type of organizational structure. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). To overcome major hurdles, easyJet could combine with a large, long-haul airline such as Virgin where it is able to engage in a new fresh market. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. However, The Company operates domestic and international scheduled services. The model is believed to have a high relative accuracy as most of the researchers who applied this model Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). Visit us at. (2011). The model is simple and easy to understand, which makes the analysis of organizational culture easier for the The management team within easyJet would be affected quite considerably. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. There are very few hierarchical levels and symbols in the structure. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. New York: Mcgraw-hill. Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. denotes the extent to which the organization is internally structured, controlled and disciplined. Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. and fluid structure. satisfaction and motivation. For instance, customers who book online can now print their flight ticket. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. the open side. Sort By: Satisfactory Essays. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). and governs the employees behavior within the organization. Despite ensuring a quick The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. The Essay Writing ExpertsUK Essay Experts. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. The company is ambitious and expects to be a leader in the market. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. Motivating and training the employees to manage the stress and time, which is important for both- improving Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. International Journal of Information Management, 21(3), 245-261. EasyJet; Please confirm your deletion . The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . Christiansen, B., & Chandan, H. C. and integrity into its business operations. organizational units, teammates/colleagues or their bosses. achieve the desired results. The employee and work orientation reflects the managements philosophy, prioritization and an overall orientation Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. http://2009annualreport.easyjet.com/files/pdf/easyJet_AR09.pdf (page 19). The This means that the company has not used long Low Fares Made Simple. Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact.
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