Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Opening in the summer of 2022, Taco Bell's "Defy" restaurant gives a glimpse into the future of restaurants and drive-thrus. We require a phone number to alert you regarding orders. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. The brands drive-thru speed has been lauded for outperforming the average national drive-thru speed. It wasn't an overstatement. In a press release, the company announced the opening of its most technologically advanced location yet complete with digital order screens, personalized QR codes, and a futuristic burrito delivery system. 2023 Vox Media, LLC. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 Taco Bell Defy does have an option to order through the usual drive-thru speaker or in-store on a kiosk for customers who spontaneously crave a Gordita Crunch or who would rather speak to a human, but thats not the focus here. June 8, 2022. Vertical lifts quickly deliver food right to customers' cars. Taco Bell Defy is currently scheduled to break ground in August 2021. In the second quarter, the brand notched its sixth straight quarter of drive-thru times under 4 minutes. New Taco Bell Defy opens in Brooklyn Park, Osseo Area School Board names Dr. Kim Hiel as superintendent, Local college educators weigh in on ChatGPT, WEATHER: Quiet weather heading into the weekend, As rain and snow mount, risk of spring flooding increases in Minnesota, first-of-its-kind two-story Taco Bell Defy, After seven years of planning, Prince mural unveiled Thursday, Mexican Pizza's return to Taco Bell hasn't lasted very long, KARE 11 reporter creates kids show on YouTube, inspiring hospital patients. On Thursday, Taco Bell revealed its "Defy" concepta 3,000-square-foot, two-story model the company said redefines what it means to be a frictionless, tech-forward restaurant. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. The location is expected to debut in Brooklyn Park . This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. Taco. The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. READ MORE: Taco Bell Fuels Pipeline with Multiple 'Restaurant of the Future' Designs. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. Border Foods, the Minnesota-based company and one of the largest Taco Bell franchises in the country, is behind the new gravity-defying concept. "The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. When typing in this field, a list of search results will appear and be automatically updated as you type. This futuristic. Taco Bell is set to break ground on "Taco Bell Defy" in Brooklyn Park, Minnesota by the end of this month and they expect to open in the Summer of 2022. Published on August 13, 2021 Last August, Taco Bell announced that it would be opening some new-look restaurants that better accommodated those of us who'd like to collect our Doritos Locos. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. In the meantime, and in partnership with long-time franchiseeBorder Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defy's neighboring restaurants. When Taco Bell first teased the store in February 2021, reporters noted that the store looked a lot like a bank branch. One of the largest Taco Bell franchisees has broken ground on building a 3,000-square-foot, two-story model which will feature four drive-thru lanes, dubbed "Taco Bell Defy." Border Foods plans to open the new restaurant design in Brooklyn Park, Minnesota, by spring 2022, according to franchisees and brothers Lee and Jeff Engler. Opening in the summer of 2022, Taco Bells Defy restaurant gives a glimpse into the future of restaurants and drive-thrus. From digital check-in screens for mobile order customers' unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. Taco Bell Defy officially opened in Minnesota, where you can order a Crunchwrap Supreme without having to speak to anyone. At participating U.S. Taco Bell locations. Lines and paragraphs break automatically. Taco Bell Defy is currently scheduled to break ground in August 2021 and open its doors to the public by summer 2022. We know todays consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both., We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life, said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. Three of the four lanes will be dedicated to customers picking up online orders, or delivery drivers. Once the order is assigned to the lane, we just verify the customer's name, we lift up the top of the lift, put the food in, push the two buttons and it's on its way," explained Jarret Persons, regional manager for Border Foods. In the U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID figures. They plan to break. There are separate drive-thru lanes for third-party food delivery services, pre-orders, and for those who order on the spot - like Doordash or GrubHub. That leaves the other three to prioritize people who order the app so they can check-in, skip the line, scan a QR code, pick up their food and be on their way, or for the third-party delivery drivers working for services like Door Dash, GrubHub, or Uber Eats. The pandemic has, of course, had an impact on this. Taco Bell's loyalty members earn points on orders that can be redeemed for freebies and get exclusive offers along with the chance to try new menu items early. From curbside pick-ups from restaurants and stores to a sharp uptick of online shopping and food deliveries, consumers increasingly do not want to leave their car or even their house. "Our dining room businesses really (have) never come back to what it was, and the majority of our business is now either in a digital format through mobile apps, or the drive-thru or third party aggregators like DoorDash. Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named "Numero Uno" in Downey, CA. Mobile order customers scan a QR code they received when placing their orders and pull forward to receive their food. The stores feature dual drive-thrus with a dedicated mobile pickup lane, smart kitchen technology, mobile pickup shelves, self-ordering kiosks, and a concierge service of employees in the parking lot. It checks in for orders prepared and assigns it to a lane. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. Some menu items, especially for limited-time products, are only available to order online or with the app. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM Engler said they're already planning to open a second iteration in the Twin Cities next year. Vertical Works Inc. brought the drive-thru experience into the future, merging design, technology, and innovation to create Defy. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named Numero Uno in Downey, CA. 2 min read. The family-owned Taco Bell franchisee has 230 locations across the upper Midwest and is headquartered in New Hope. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. Details: The "Taco Bell Defy" restaurant will open in the summer of 2022. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. So we clearly believe that behaviors have changed," he told MPR News. ", "We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life," said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. 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